April 2015 WordPress Meet-Up

Make your WP Content More Accessible, Searchable, SEO-friendly & Fun!

Communicating clearly is key to making your WP website work effectively. A WP Content Management System (CMS) is just one element of your social media marketing mix. Some consider it the focal point (hub) of your online communications strategy while others suggest it’s just another channel. Websites are being challenged to stay relevant in a digital ecosystem where mobile apps “almost” make your coffee. Websites can become bogged down with too many blogs, photographs, videos and generally – too much information. Your WP site/s must offer a compelling and clear call to action ensuring that your corporate mission, goals and objectives are strategically focused, clearly communicated and therefore accessible.

Madelaine Palko, the Principal of MPalko Media Consulting, has extensive experience in editorial, curatorial and content management. She was educated in Fine Art at the Nova Scotia College of Art and Design and attended graduate school at Concordia University, Montreal for Communications and Media Studies. Her love of art, media and popular culture, and experience in communications provide a well-grounded approach to WP content production and management. Her most recent full-time job was as Canadian Content Editor for NTN Buzztime, Inc. an interactive trivia game company based in Toronto ON / Carlsbad, Ca.

Madelaine will provide you with practical tips and resources that will help you optimize your WP content. She will cover topics such as: know your audience, pick the best WP template for your needs, follow basic visual communications design concepts, use plain language, add accurate transcriptions, captions and subtitles to your video content, use clear alternative text descriptions to images, perform regular content audits, etc. These content management suggestions will help you make your WP site more accessible, searchable, SEO-friendly and fun to navigate.

Agenda

6:00 – General announcements

6:05 – Presentation(s)

7 ish – Questions

7:30 – Open help session “Happiness Bar” – get answers to your WordPress questions.

Meeting Details:

LOCATION NOTE:

We have a private space reserved downstairs. Enter the main doors, turn left, and down the stairs.

No donations for this meeting!  If attendees buy enough food etc. from the pub it covers our tab.  (We normally ask for a $4 donation to help cover the cost of the room and our Meetup fees, which total about $150-450/year)


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